Employment and Social Development Canada
WHAT WAS THE ISSUE?
The path today’s youth will take will be very different from that of those before them but limited prospects and uncertainty are preventing them from starting their lives.
WHAT DID WE DO?
We created a rallying cry for youth to take control of the life they want on their own terms with the “Our Way” campaign.
WHAT DID WE CHANGE?
The campaign drove more than 2 million Canadians to the Canada.ca/OurWay for employment and education supports to help youth find their way.