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FAITH IN PEOPLE

Good Shepherd

WHAT WAS THE ISSUE?

Too many charities paint a picture of those needing their services as desperate and needy - reinforcing a stereotype that wasn't helping the 1 in 5 Hamiltonians living in poverty.

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WHAT DID WE DO?

We called on Hamiltonians to have "Faith in People" by seeing through the labels to see a person and their potential, not just their problem.

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WHAT DID WE CHANGE?

Today, Good Shepherd is well recognized as a leading champion of people and their potential. The brand idea also helped the organization raise $45 million for a new facility.

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